Seeing the big picture
We were challenged to build a strategy to move their brand away from being seen as a small mom and pop shop and to realign Indiepay as the leading production accounting software for all productions.
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Hivalgo
A new frontier
We faced the task of building a brand from the ground up within a landscape that had never seen a product like that which Hivalgo offered.
Alignkraft partnered with Hivalgo in its infancy as the company was getting ready to introduce a brand new digital marketplace for trading speciality agricultural commodities which did not exist at the time. The product was not finished and the company did not yet have a client base, so we worked hand in hand with Hivalgo consulting on all aspects of business including messaging, positioning, marketing, sales and long-term strategy. The ultimate goal was to position Hivalgo to capture its initial round of investment and customers.
Meridian Risk Management
We faced the task of a brand from the ground up within a landscape that had never seen a product like that which Hivalgo offered.
Alignkraft partnered with Hivalgo in its infancy as the company was getting ready to introduce a brand new digital marketplace for trading speciality agricultural commodities which did not exist at the time. The product was not finished and the company did not yet have a client base, so we worked hand in hand with Hivalgo consulting on all aspects of business including messaging, positioning, marketing, sales and long-term strategy. The ultimate goal was to position Hivalgo to capture its initial round of investment and customers.