Verificient Technologies
Accelerated Growth
We were challenged to build a brand from the ground up, capture funding and get a stronghold on market share within an emerging and rapidly changing industry.
This education technology start-up came to us ready with a vision, a product and a team - but no name. Alignkraft was brought in very early and created the company's eventual name, Verificient Technologies. From that point on we worked hand in hand with Verificient to develop crucial launch strategies, touching on everything from branding, positioning and messaging to pricing, product offerings and sales.
Following the pace set by the rapidly changing online education industry, we followed an aggressive timeline to launch the Verificient brand and its flagship product Proctortrack with the goal of landing initial investment and to quickly acquire market share while the number of competitors was still low. Having no branding or marketing materials to start with, Alignkraft looked to industry research and analytical data to develop targeted strategies and introduce a new leader to the market.